Blog Layout

The most important word to remember when creating your resume

Anna Black

The world of resumes is full of 'rules'.

Unfortunately though, there are so many conflicting opinions it can quickly make writing your resume an anxiety-inducing experience.

There are the obvious things like checking your spelling and grammar, and using a format that is clear and easy to read. Those don't really need any explanation. But what about the rest? Do I need to stick to two pages or is three OK? Should I explain my career break? What order do the sections need to be in? Do I have to include referees, or can I state "available on request"?

These are all great questions, but I want to simplify your thinking by helping you focus on the end game. The point of a resume is to get you an interview. It's a document tailored to address the key criteria of the role you are applying for i.e. what the employer is looking for in a candidate.

So, the single most important word to remember is 'relevance'. This is the word I use most when working with clients on their resumes, to the point where I sound like a broken record. So what do I mean by relevance?

A resume is:
A piece of marketing which sells the knowledge, skills and experience you have which the employer is interested in i.e. the things that are relevant to the role.

A resume is not:
A blow-by-blow account of your life story. A recruiter doesn't want to hear this any more than a stranger you just met at a party would (yawn!).

When a recruiter is short-listing candidates for a role, they are comparing them to the criteria for the role. Think of it as a simple checklist. Usually the employer will include all of this information in the job advert  which could look something like this...

"To be successful in this role you will need a degree in X or related discipline, exceptional problem solving skills, proven ability to work independently as well as in a team..."

That's what the recruiter is looking for when scanning your resume for the (scarily) brief window of time that you have their attention (most likely less than 10 seconds in the first instance!). If the criteria aren't obvious from the job advert (or the opportunity hasn't been advertised), create your own. Take an educated guess as to what they would be looking for. For example, if it's an engineering role perhaps attention to detail, problem solving, analytical skills and communication would be relevant (hint: always include communication).

Your mission is to tick as many boxes as possible within those few seconds that eyes are on you resume, and do it obviously. Make sure you are highlighting the relevant items through your education, work experience tasks, achievements and skills.

It goes without saying that you ideally want to tick all the boxes, but it may be that you genuinely don't have one or two covered. Don't be deterred (I secured my first professional job from applying for a role which required a PhD that I didn't have). Cover every item you do have with conviction, include a cover letter which demonstrates your drive and enthusiasm and go for it. Some employers put together a wishlist which wont be met by anyone, so don't rule yourself out by assuming you are competing against unicorns!

So, that's it. Start by identifying the checklist and tailoring your resume to highlight your qualifications, skills and experience which meet the criteria. Be honest, but remember, it's marketing.


Anna is a Career Counsellor, Program Creator and ex-Geophysicist.

She spent 14 years in the corporate mining world before doing a U-turn towards the work she finds most meaningful. After completing a Master of Career Development, earning her stripes in the university environment, she built her private practice.

Now Anna now guides other mid-career professionals through the process of self-discovery to find a career which lights them up.

She offers a free Zoom call to help professionals who are feeling stuck and confused about their career path to take the next step.

She also has a free online webinar where you can learn more about her process and client stories, "How to discover, with 100% confidence, the best career for you".

Or you’re welcome to email me Anna anna@strategiccc.com.au for more information.

Anna Black

By Anna Black 20 Mar, 2024
A guy reached out to me on LinkedIn interested in what I do. I called him and we had the most engaging conversation. I know the pain points of people who are dissatisfied with their careers. Everyone is a little different, but the shared experiences are very similar. There are always common themes. But every now and then, someone will articulate the challenges in a new way. This particular gentleman has been in his current role for around 5 years. He's not feeling challenged or motivated and there are no new opportunities for him within his current organisation. No "glimmer of hope", as he put it. So he's been applying for roles externally. Each one has something that interests him to a degree. But each only has the scope to be an incremental improvement on where he is now. Perhaps a little more responsibility. Or a little more money. But they would still lead to, in his words "a mediocre life". This stopped me in my tracks. *Click to read more* Immediately, it became immediately clear that this was a guy who wants more from life. He wants to do something extraordinary and not settle for a job that pays a little more, or gives him a little more kudos. He wants to make a difference. Doing something he loves. Building something of value. A legacy, even. Not everyone feels this way. Some people are content with a job that pays the bills and allows you to work with a decent bunch of people. There's a lot to be said for being able to feel satisfied with what you have. So while 'mediocre' is a loaded word. The question I have for you is genuine. Are you content with what you have? An OK job which pays the bills. Or do you have that fire in your belly making you crave more? That knowing what you're truly capable of if you focussed your efforts on one thing? An extraordinary life. Anna is a Career Counsellor, Program Creator and ex-Geophysicist. She spent 14 years in the corporate mining world before doing a U-turn towards the work she finds most meaningful. After completing a Master of Career Development, earning her stripes in the university environment, she built her private practice. Now Anna now guides other mid-career professionals through the process of self-discovery to find a career which lights them up. She offers a free Zoom call to help professionals who are feeling stuck and confused about their career path to take the next step. She also has a free online webinar where you can learn more about her process and client stories, "How to discover, with 100% confidence, the best career for you". Or you’re welcome to email me Anna anna@strategiccc.com.au for more information.
By Anna Black 10 Jan, 2024
We hear a lot about employee engagement. How engaged are people in their work? EMPLOYEE ENGAGEMENT DEFINITION Employee engagement is the extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work. ... Employee engagement goes beyond activities, games, and events. Employee engagement drives performance. Employee engagement is often measured through surveys. And it's a shockingly low number for many organisations! (insert ref.) But what does it really mean? And is engagement always positive? Engagement is intended to mean that an employee is involved in what they are doing, and being productive. But there's a different between being engaged and productive, and enjoying what you're doing. I recent had a conversation about this with a client. He considered himself very engaged in his work, but in a negative way. He was working hard, delivering what the company required of him, meeting his Key Performance Indicators. To management, he's an ideal team member. But he's working hard because he has the work ethic, he doesn't want to fail, and because this is what's expected of him. Not because he's genuinely motivated, enjoying the work and definitely not feeling inspired. Can you relate to this? Are you busy, productive and being successful? But feeling underwhelmed or miserable. If so, you're the type of person I work with. I can help you find a more fulfilling and inspiring career path, one that's aligned with what you enjoy and what motivates you. Anna is a Career Counsellor, Program Creator and ex-Geophysicist. She spent 14 years in the corporate mining world before doing a U-turn towards the work she finds most meaningful. After completing a Master of Career Development, earning her stripes in the university environment, she built her private practice. Now Anna now guides other mid-career professionals through the process of self-discovery to find a career which lights them up. She offers a free Zoom call to help professionals who are feeling stuck and confused about their career path to take the next step. She also has a free online webinar where you can learn more about her process and client stories, "How to discover, with 100% confidence, the best career for you". Or you’re welcome to email me Anna anna@strategiccc.com.au for more information.
Mother waving her son goodbye as he leaves the house for school with a  big grin on his face
By Anna Black 16 Feb, 2021
Before I had kids, I saw motherhood as an obstacle to overcome in my career. But a simple comment from my mum shifted my perspective and inspired me to completely change my path
A father's career change story: why you should prioritise your happiness over your kid
By Anna Black 11 Jan, 2021
Brianna shares her first-hand experience of how her father's career change positively impacted the whole family in so many ways. His role-modelling of the importance of having a career which makes you happy is inspiring.
Large black hawk soaring above the clouds, silhouetted by the sun
By Anna Black 22 Dec, 2020
Does the advice 'just follow your passion' leave you floundering? Society has an obsession with finding and following passion, which is immensely frustrating for the majority of people who don't know what theirs is! I felt the same until I realised this simple fact about where passion comes from.
By Anna Black 24 Aug, 2020
I changed careers back in 2012. After fourteen years in the mining industry - including several feeling wholly dissatisfied - I figured out that I wanted to support professionals to discover more fulfilling careers. I resigned from my job and studied for 18 months to get my second Masters degree, this time in Career Development, and I've worked in the careers field ever since. There's a range of titles used in our field; "Career Development Practitioner,” (the formal term used really only by career professionals themselves) Career Consultant, Career Coach and several more. For several years I've called myself a Career Coach because that's what I thought people would expect. Athletes have coaches, business owners have coaches, CEOs have coaches... it seemed like the most relatable term to use. But the truth is, I'm a Career Counsellor. Full stop. So what's the difference between a Career Coach and a Career Counsellor anyway? And why the big deal? Well, if you’re ever looking for support in your career, it's important to know. You want to make sure you have the right person on your side. And while I'm here, I'll clarify the valuable roles that mentors and sponsors can play in your career too. A Career Coach helps you get what you want in your career. They help you get clear on specific goals, map out what you need to do to achieve them, and then hold you accountable for doing the work to be successful. A Mentor is different. They also help you get what you want in your career, acting as a coach but also as a teacher and connector. They bring relevant knowledge, skills, experience and networks into the mix to help you be successful. A Sponsor , you guessed it, helps you get what you want in your career. They put your name forward for opportunities and vouch for you to help you secure the role you want, often a promotion. All of these people can help you get what you want. And they're all worth their weight in gold. On one condition... that you actually know what you want! If you’re unsure about which career you want, then a Career Counsellor is the one person that can actually help you. Until you know the position you want a Career Coach can't help you market yourself, a Mentor can't teach you what you need to know and a Sponsor can't help you secure that next role. So unless you’re crystal clear on the role you're aspiring to, start with the foundation of exploring what you want. And if you're wondering how to do this strategically, ask a Career Counsellor like me! Anna is a Career Counsellor, Program Creator and ex-Geophysicist. She spent 14 years in the corporate mining world before doing a U-turn towards the work she finds most meaningful. After completing a Master of Career Development, earning her stripes in the university environment, she built her private practice. Now Anna now guides other mid-career professionals through the process of self-discovery to find a career which lights them up. She offers a free Zoom call to help professionals who are feeling stuck and confused about their career path to take the next step. She also has a free online webinar where you can learn more about her process and client stories, "How to discover, with 100% confidence, the best career for you". Or you’re welcome to email me Anna _ anna@strategiccc.com.au _ for more information.
A man with a beard laughing
By Anna Black 19 Aug, 2020
Controversial suggestion, I know! I've loved seeing the acceleration of action on gender equality over the past few years. The sheer number of International Womens' Day events, awards and publications this year has again been quite incredible. I can't help but think, though, that fighting for equality for women is only half the battle, and I see it driving a wedge between the sexes. Before I go any further, I want to acknowledge the specific significance of the economic disadvantage of women and am wholeheartedly behind the urgent cause for women to become financially secure. But otherwise, being a woman isn't ALL bad, and both sides of the fence have their challenges. So, here's why I think recognising the challenges men face is also important. The expectations on men have increased exponentially in a generation Think of your parents' generation. Most likely your dad was the breadwinner and your mum was the home-maker and primary carer. Your dad would've come home from work and, let's face it, not been expected to do much at all except perhaps mow the lawn at the weekend and take the bins out once a week. I'm not having a shot at your dad. That was normal. A couple had one paid and one unpaid job between them when the kids were young. Two jobs, two people. But now dads are expected to take an active role in parenting. This is a wonderful thing and, in my experience, most are keen to do it. However, the pressure and expectation are significant. I remember my husband being abruptly ordered by a mid-wife to wash our first-born in the hospital after little sleep, a full day at work and a trip out to the airport and back to pick-up his mother-in-law. He was exhausted and this was a big ask. When kids come along, dads often become solely responsible for supporting the family financially after years of sharing this load with their partner. Perhaps for a short period of maternity leave, sometimes for longer. Either way, the financial pressure generally shifts to dad. Dads are now also being told that they must support their wives' careers by sharing the housework load too. I believe in a fair split of the load, but my point is that there are a fixed number of hours in the day and humans have finite capacity. When mum and dad both work full-time (and some add study or voluntary roles such as School Board Director into the mix… ahem… guilty!) we are now trying to cram three or more full-time jobs into the capacity of two people. Everyone has their limit, male or female. We can’t keep piling on the pressure without expecting someone to break. Men suffer from stereotypes and bias too Just ask a man who’s a stay-at-home dad how 'included' he feels in the local mothers group or ‘mums and bubs’ activities? How frustrating must it be when child-care insists on calling his wife and not him when there is an issue with the child despite being told that HE is the primary carer? What kind of comments do you think he deals with when he tells his male colleagues he's leaving his job to be a stay-at-home dad? Just ask a man who chose to work in the childcare industry who’s told that parents don’t want him to change their baby’s nappy. Or the man who chose to become a primary school teacher who's told to raise his hands in the air if a student approaches him to prove he's not touching them inappropriately. Just ask a man who, when he sees a woman walking alone at night, crosses the road to keep his distance so she doesn't feel threatened. These are just a few examples that illustrate the flip-side of stereotypes and how they manifest in bias against men. Mutual empathy is the key From a male perspective, all the talk of how unfair the world is for women, how we are oppressed, discriminated against and generally hard-done-by must wear thin. If I was a guy, I’d naturally see the advantages of being a woman (the grass is always greener!). I have my brother to thank for pointing out one example years ago when he said “You have a choice”. “You can choose to work or not work when you have kids. I can’t. I have no choice but to work full-time”. He was right. I know this isn’t always the case, many women have to work and some men have the choice not to. But it’s definitely more common for women to have leeway on this and employers are far more accommodating of their requests for flexibility. As a man, I would feel that women didn’t understand my challenges. In this new world of gender targets, especially in Mining/Resources, life has got tougher. Let’s be honest, discrimination in favour of women is rife. It’s justified in the name of redressing the balance and maybe it's a necessary step. But for the poor blokes who are there now, trying to get a job or hoping to be promoted and being told “don’t bother applying, I have to give the role to a woman”, it’s tough. Let’s acknowledge that. The risk of ignoring the challenges for men I’m a feminist and being a feminist means believing in equality which means equality for men too. We know that in Australia, men are three times more likely than women to commit suicide. This has been linked to the expectations and culture of masculinity in our society. It concerns me that if we focus too heavily on the challenges of women, and allow the perception that men are to blame and 'have it easy' to persist, we could see the situation with men's mental health worsen. Mutual understanding and empathy is the key. If you ever have the opportunity to switch roles with your partner, I encourage you to do it. I did and I learnt a lot. I'll save the full story for another day, but suffice to say that life can be tough for both women and men in different ways so let’s open our eyes and show compassion for both sides. Anna is a Career Counsellor, Program Creator and ex-Geophysicist. She spent 14 years in the corporate mining world before doing a U-turn towards the work she finds most meaningful. After completing a Master of Career Development, earning her stripes in the university environment, she built her private practice. Now Anna now guides other mid-career professionals through the process of self-discovery to find a career which lights them up. She offers a free Zoom call to help professionals who are feeling stuck and confused about their career path to take the next step. She also has a free online webinar where you can learn more about her process and client stories, "How to discover, with 100% confidence, the best career for you". Or you’re welcome to email me Anna anna@strategiccc.com.au for more information.
How to find what you enjoy in life and career
By Anna Black 03 Aug, 2020
There I was in the dive shop, one foot in a wetsuit and hopping around less than gracefully, trying not to lose my balance altogether. I don't remember it being quite that difficult. But then it had been 20 years since the last time I tried. When a friend suggested a trip up to Coral Bay I jumped at the chance. It’s where I Iearnt to scuba dive all that time ago. I was a British backpacker travelling Australia on my own, indulging in all the experiences on offer. Ningaloo reef is spectacular. A gem tucked in against the coast of Western Australia. More remote than most people will ever venture. Imagine the Great Barrier Reef but on a smaller, more intimate scale and literally on the beach. In Coral Bay you can stand ankle deep in water and watch tropical fish weaving in and out of the coral. You barely need to even get wet! But let's face it, who wouldn't want to get up close with all that stunning marine wildlife. Learning to dive was an incredible experience. I got the bug and went on to do an advanced course spending 3 days and nights on a boat diving the Great Barrier Reef. This was next-level including a deep dive, photography dive and even one in the pitch black at night. But these amazing memories seemed to fade as I moved on with life. Career, family and all the grown-up things. As soon as my friend mentioned Coral Bay, all the memories came flooding back. I couldn't wait to have another go at diving. I’m so glad I took the opportunity (after the wetsuit battle had been won). It was beautiful. Rainbow parrot fish, turtles, reef sharks... shoals of silver fish sparkling like diamonds in the bright sun. From this I've learnt how important it is to hold on to those things you love. So often we focus on being open to new experiences (which is valuable of course), But often our past holds many of the clues to what we enjoy. Whether we choose to bring them into our work life or not, is up to us. A personal decision. I'm not about to change career (again) and become a diving instructor, but this experience reminded me of the joy, the tranquility, and the sense of freedom of gliding around underwater witnessing the amazing underwater world. It reminded me of something long-forgotten that makes me feel happy, relaxed and inspired. And how valuable it is to tune into this every day. For some, past passions can become their life's goal, their purpose. Perhaps you 're one? So I challenge you to ask yourself, "what amazing experiences have you had in the past? what would you love to do more of?” “do you have a hobby you’d love to make a career of?” I'd love to hear your thoughts. Anna is a Career Counsellor, Program Creator and ex-Geophysicist. She spent 14 years in the corporate mining world before doing a U-turn towards the work she finds most meaningful. After completing a Master of Career Development, earning her stripes in the university environment, she built her private practice. Now Anna now guides other mid-c. areer professionals through the process of self-discovery to find a career which lights them up. She offers a free Zoom call to help professionals who are feeling stuck and confused about their career path to take the next step. She also has a free online webinar where you can learn more about her process and client stories, "How to discover, with 100% confidence, the best career for you". Or you’re welcome to email me Anna anna@strategiccc.com.au for more information.
Anna Black sitting on a bench looking thoughtfully out over the water
By Anna Black 21 Jul, 2020
A couple of weeks ago, I was interviewed by the ABC National News here in Australia. I commented on how people make career choices in relation to a new University funding proposal from our government. As I talked with the reporter, our conversation reminded me of how easily we can end up in a job without thinking much about how we got there. ( ABC Article here ) Having self-awareness of how we make life decisions is so valuable. If we can understand how we make decisions, we can then reflect, review and improve our choices for the future. In the context of our careers, better choices mean better alignment with who we are, what we enjoy and what we value. This means a higher level of satisfaction and fulfilment. So, take a moment to think about your career path, “How did you end up where you are now?” For most people, the influences boil down to one or more of these three things: Following an interest. Your favourite school subject, a hobby, or a passion. Pursuing what you’re good at. Being guided by the job market (or perceptions thereof). What would be secure, high-paying, or in-demand? However, of course it’s not just about these factors. We are social animals and are also strongly influenced by the people in our lives. Our parents commonly have the strongest impact here. Their knowledge, opinions and expectations play a large part in out decision making. Our teachers can also be strong role-models. If you think back to your favourite subjects in school, those subjects likely had great teachers. And vice-versa for those you enjoyed the least. Teachers are also likely to actively encourage us into fields of study we are best at. Our wider network of family and friends can also be highly influential. Perhaps you had an uncle, aunt, grandparent, neighbour or family-friend who’s inspired you. Reflecting on your career path and understanding your choices is powerful. And I hope these ideas give you valuable insight into how you can be intentional in your career planning. After all, who wouldn’t want to be in control of their own career satisfaction? Anna is a Career Counsellor, Program Creator and ex-Geophysicist. She spent 14 years in the corporate mining world before doing a U-turn towards the work she finds most meaningful. After completing a Master of Career Development, earning her stripes in the university environment, she built her private practice. Now Anna now guides other mid-career professionals through the process of self-discovery to find a career which lights them up. She offers a free Zoom call to help professionals who are feeling stuck and confused about their career path to take the next step. She also has a free online webinar where you can learn more about her process and client stories, "How to discover, with 100% confidence, the best career for you". Or you’re welcome to email me Anna anna@strategiccc.com.au for more information.
By Anna Black 30 Jun, 2020
At a recent Women in Mining event I attended, an interesting question was asked of the panel. It related to an observation that men and women differ in the level of clarity they have around career goals - that men can generally state their goals explicitly whereas women are less likely to be able to. The question was "how can a mentor best assist a mentee who isn't clear on their goals?" I’ve heard similar statements before in the context of job interviews, especially regarding salary aspirations. We know that women can be just as ambitious as men, so what is it that stops them from defining what they want the way men do? Here are some suggestions of the powers at play here. Progression is expected of men Just as society holds an image of the expected role of women, men are also subjected to certain expectations. Social norms dictate that men are expected to progress in their careers, t o get promoted and ultimately be the provider for their families. It is natural, therefore, for men to think about what that next step is to meet the will of the society around them. For women, such planning requires deliberate, mindful effort against the tide. The double bind Women are also subjected to the "double-bind", a term which describes the negative correlation between a woman's level of success and her likeability. Simply put, women may risk losing friends by being ambitious so it's hardly surprising if they hesitate in committing to a lofty goal. Lack of confidence Hesitantly, I also suggest that lack of confidence is a factor. I hesitate because I dislike highlighting this issue given the negative connotation of women being somehow weaker. I also believe, however, that confidence it is not a fixed attribute and varies with circumstance. Lacking confidence when you work in an industry which is dominated by the opposite sex is natural (I have heard numerous senior men admit to being nervous speaking in front of a crowd of women) and, whether unconscious or conscious, it could be holding women back. Women may have a more complex view of their options A final suggestion is that perhaps women have a more complex notion of ambition. For women, wanting to progress may not necessarily mean rising through the ranks in the conventional way. Women's salaries are more often the secondary income and with this can come the relative luxury of lower pressure on their earnings to provide for themselves and their family*. This can afford women greater freedom to pursue their interests and more meaningful or satisfying work but in the process, may allow so many options making choosing a path more difficult. * This is obviously not always the case and I acknowledge that some women are the primary provider for their families. But let's return to the question. "In the context of mentoring, how can a mentor assist mentees who are unsure of their goals?" The short answer is that it’s simply not part of the mentor’s job description. Sponsorship, mentoring, career coaching and career counselling are all different functions and for help figuring out what you want, you should be turning to a career counsellor. A career counsellor helps you figure out what you want, A career coach helps you get what you want, A mentor helps you get what you want with the added bonus of relevant knowledge and experience, and A sponsor puts your name forward for opportunities and vouches for you. So if you find yourself in the position of feeling like you don't have a clue what you want, don't despair! There are plenty of resources you can turn to (drop me a line, I am happy to point you to some) - but also don’t be afraid to seek assistance from a career counsellor. It’s no different to seeking the help of a coach, mentor or sponsor, which we know can all be incredibly effective, and it could save yourself a LOT of time by getting your goals right before you set about achieving them. A final thought for organisations out there, perhaps it's time to consider investing in career counselling for your employees. Your mentoring programs may not be effective without it. Anna is a Career Counsellor, Program Creator and ex-Geophysicist. She spent 14 years in the corporate mining world before doing a U-turn towards the work she finds most meaningful. After completing a Master of Career Development, earning her stripes in the university environment, she built her private practice. Now Anna now guides other mid-career professionals through the process of self-discovery to find a career which lights them up. She offers a free Zoom call to help professionals who are feeling stuck and confused about their career path to take the next step. She also has a free online webinar where you can learn more about her process and client stories, "How to discover, with 100% confidence, the best career for you". Or you’re welcome to email me Anna anna@strategiccc.com.au for more information.
Show More
Share by: